PGA Tour CEO Brian Rolapp Tracy Wilcox, PGA Tour via Getty Images PONTE VEDRA BEACH, FLORIDA | The setting for Brian Rolapp’s state of the PGA Tour media session Wednesday morning – on a small stage set in the airy lobby inside the tour’s contemporary “global home” as they call it – did more than provide room for the crowd of invited guests that approached 1,100 people, some of whom leaned over railings on the second and third floors to see and hear what the tour’s CEO had to say. In just his second extended media session since joining the tour last summer, Rolapp provided a follow-up to the vision he outlined during the Tour Championship in Atlanta last August, suggesting that potentially profound but not draconian change is coming to the PGA Tour. To borrow Rolapp’s own words from Wednesday morning – “Be firm on the strategy but loose on the details” – the tour’s leader moved the conversation along, citing six themes to the work being done, without offering many specifics because those have not yet been nailed down.
Speaking and t...