There have been days this spring when Tom Pashley, the president of Pinehurst Resort, has looked out from the steps of the clubhouse and seen golfers scattered across the property like every other spring in the North Carolina sandhills.
It looks almost normal.
“That’s because I didn’t have to walk by our three closed hotels every day,” Pashley said recently.
Tom Pashley Photo: Courtesy Pinehurst Resort
“In my mind it lessened the reality of the situation because I was seeing people enjoying playing golf every day. I was hearing how great the courses are. I don’t want to say it was a mirage, but it masked the reality of the devastation on our core business.”
Three hotels closed. Ten restaurants closed. Thousands of room nights lost. Approximately 1,500 employees impacted.
That’s just Pinehurst Resort.
A few miles down the road at Pine Needles and Mid Pines, it was no different.
“This happened at our Christmas. March, April and May are our three busiest months. It’s where 60 percent of our business is but who wan...
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