LOS ANGELES, CALIFORNIA | With players from 33 nations among its members, the essence of the LPGA is diversity. And this year the oldest professional sports organization for women has leveraged its 70-year platform to inspire girls with a message of inclusion, acceptance, perseverance and performance.
The “Drive On” ad campaign was launched last month with a 45-second video entitled, “This is for Every Girl,” featuring LPGA standouts Anna Nordqvist of Sweden, Brooke Henderson of Canada, So Yeon Ryu of Korea and Mo Martin and Lizette Salas from the United States. In the video, the five vow to “crush it” for all those girls who’ve been told they can’t succeed for whatever reason.
The next step in that powerful message was launched Wednesday at Wilshire Country Club, site of the Hugel-Air Primia Championship, and features Salas, whose back story is an inspiring tale of parents who fought for a better life for their children and of the daughter who made the most of her opportunities.
“My story began before I was even born,” Salas...
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