Alero Sport owners Kim Allesi (left) and Janine Roth have their golf belts in 150 pro shops across 25 states. Courtesy of Alero Sport
The friendship between Janine Roth and Kim Alessi began from their love for sports.
Roth, a former Division I basketball player from American University, and Alessi, a former fit model from New York City, met playing tennis in Monmouth County, New Jersey. The women quickly realized how much they had in common and soon began playing golf. Unlike many middle-aged women who pick up golf and shyly tell their playing partners that they are “just a beginner,” Roth and Alessi were quick studies and soon began earning long-drive awards and winning local golf competitions in New Jersey.
However, they eventually ran into a problem.
“Kim and I love to look cute when we play,” Janine said. “I started to look for golf belts because I like to tuck in but couldn’t find anything that wasn’t flowery or printed. I tol...
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