With nearly 30 years of success at its heels, EP NY (formerly EP Pro) stays relevant in the golf market by remaining understandable to its core customer while continually updating styles to keep up with the ever-evolving demands of today’s female golfer.
“EP NY continues to be a standout in women’s golf for its uncompromising consistency in quality, fit, value, performance, and style,” said Kris Wortman, the vice president of design and merchandising. “We have always represented women who love color and print – women who want to feel happy and feminine while on the course.”
EP NY also strives to make multi-functional garments that can be worn beyond the golf course, and while there’s an emphasis on fashion, the brand will never compromise on function, according to Wortman.
“Season in and season out, we source fabrics that breathe, protect from the sun, wick moisture away from the skin, and cool so our customer looks and feels great,” she said. “These functions have become a prerequisite to our most discerning customers.”
For spring 2024, the Serenity Collection is all about mixing modern pieces that are sporty, uncomplicated and chic. It combines feminine flowers with abstract watercolor patterns in a rainbow of sherbet tones, including Splash (bright aqua), Fruit Punch (watermelon pink) and Inky (bright navy). Serenity also uses feminine chiffon trims and treatments to complement the playfulness of the prints, right down to the rose gold hardware that pops throughout the collection.
Standout pieces in the collection include the Gradated Floral Dress ($134), Sleeveless Convertible Zip Mock Polo ($64), Long-Sleeve Pullover with Contrast Trim ($114) and Zip Mock Polo Sunshirt ($97).
“The way the Serenity Collection works – combining flirty scallops and fresh florals – is what resonates,” Wortman said. “Balancing touches of femininity with sporty confidence and performance fabrics gives the versatility our customer desires. The optimism of spring is undeniably reflected in this refreshing and innovative collection.”