With its sophisticated silhouettes and understated color palette, A. Putnam looks like a brand that Grace Kelly or Lauren Bacall might have worn in the 1940s. Yet the fabrics, stretch properties, UPF protection and overall styling make it completely functional and relevant for today’s female golfer.
Having celebrated its one-year anniversary in January, the brand features a selection of tops, bottoms, skirts, dresses and outerwear, with additional items being added to each category for spring. Collections are marked by simple lines and include tops and bottoms with tulip detailing and a travel blazer with four-way stretch that’s also machine washable. Yet there are two styles at the heart of its luxury-resort vibe: the Classic Button Up ($198), a “wardrobe essential” in bright white with cuffed knit sleeves that can be worn at full- or three-quarter length; and the Reversible Quilted Vest ($220), a cozy water-resistant layer designed to keep golfers warm without constriction so they can focus on their swing.
“What’s transpired since we launched in January is we really homed in on the woman we speak to the most: the busy mom and/or professional businesswoman who appreciates the versatility and functionality of the pieces,” said founder Allison Putnam, a mother of five boys ages 3 to 10. “For the most part, we want to be that go-to for minimalist style, which really gives our products the flexibility to go from golf to lifestyle.”
Though the brand does drop in some brights seasonally, A. Putnam sits primarily in very neutral color waves such as white, cream, black, light blue, and navy.
“I always say, the second you put a bold pattern or print on a piece, it makes it more difficult to wear in lifestyle,” Putnam said. “Also, it complicates the purchase for the consumer at the country club. If one member likes wearing our pink embroidery dress, other members might not want to buy the same one, whereas neutrals take on a much more individual look.”