Callaway Golf made a deeper investment in women’s golf by signing a multi-year partnership agreement to supply equipment to the developmental Epson Tour.
Callaway, already an official partner of the LPGA Tour, will provide top-tier equipment, gloves and high-performance golf balls for women on the Epson Tour to use in competition and practice. The partnership through 2025 will offer consistency in equipment for all players.
“We’re proud to be an official partner for the Epson Tour, and we look forward to helping some of the best up-and-coming players in women’s golf as they look to take the next step in their professional careers,” said Jacob Davidson, vice president of global tour for Callaway Golf. “As a partner of the LPGA Tour, where we are the No. 1 equipment brand, it’s a natural fit for us to work even more closely with these talented players and provide them with the best equipment for their game.”
The Epson Tour is the qualifying tour of the LPGA Tour, with membership cards available to the developmental tour’s top 15 money leaders this year. A total of 192 players have automatically graduated to the LPGA since 1999, and more than 600 former developmental-tour alumnae have won 480 LPGA titles.
Notable Epson Tour graduates in the past 10 years include Nelly Korda, Lilia Vu, Céline Boutier, Patty Tavatanakit, Ruixin Liu, Leona Maguire, Hannah Green, Madelene Sagström, Lucy Li and Gabriela Ruffels.
In the last decade, the Epson Tour has grown from 15 tournaments and $1.6 million in prize money to $5 million awarded across 20 events in 2024 with the support of title partner Seiko Epson Corporation, a Japanese multinational electronics company.
“We are proud to announce Callaway Golf as a partner for the 2024 season and beyond,” said Jody Brothers, the Epson Tour’s chief business and operations officer. “Our athletes deserve access to the very best equipment and support, just as their male counterparts receive each week. Callaway Golf has delivered a compelling program that will benefit the entire Epson Tour and make the road to the LPGA Tour that much more achievable.”
The partnership with Callaway is another beneficial sponsor addition for members of the developmental circuit in 2024. Rhone signed on as the exclusive official on-course apparel partner, and Reliance Matrix joined as a diversity, equity and inclusion partner, helping further reduce players’ weekly entry fees, which have been lowered by 30 percent over the past two years.