PARADISE ISLAND, BAHAMAS | The quickest road back to right is admitting you’ve made a wrong turn. It’s also the hardest. Ego, stubbornness, preconceived notions, wishful thinking: the list of underlying factors that keep a person justifying a bad decision is endless. The only real constant is human nature. It’s almost impossible to reason someone out of a position he didn’t reason himself into.
That’s why executives at Tourism Bahamas deserve at least a round of polite golf claps.
For the past six years, the Atlantis resort and the Ocean Club on Paradise Island hosted a January LPGA event. Co-sponsored by Pure Silk, the shaving brand whose parent company also makes Barbasol, the tournament kicked off the LPGA season most of those years. And while a number of players skipped it, preferring to kick off their seasons at subsequent tournaments in Australia or Asia, those who showed up loved the place. The golf course wasn’t terribly difficult, unless the wind blew 30 mph, as it sometimes does in the Bahamas, and between the pools, the beach, the aquarium and the casino, Atlantis was a nice place to spend a week away from the bitter chill of the mainland.
But something happened. By the time the LPGA’s contract hit its final year, Tourism Bahamas had added two Web.com Tour events and stepped in as a co-sponsor of Tiger Woods’ Hero World Challenge, stretching the golf portion of the budget outside the edges of reason.
The LPGA tournament fell victim to bad timing. Pure S...
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