New Women’s Scottish Sponsor Has Some Bold Ideas

It was all too easy to get carried away on the media day ahead of the Trust Golf Women’s Scottish Open back in June. The Dumbarnie Links looked exquisite under the Scottish sun and Dr Prin Singhanart – the physicist and technology innovator who is sponsoring her first Scottish Open this week – was speaking of her plans “to make the impossible possible.”

Owner of 20 different companies in her native Thailand, Dr Prin has a vision of turning her tournament into a major, and of upping the prize money – it currently stands at $1.5 million — to a dramatic degree. “This is the home of golf and I would like to see the Women’s Scottish Open as a major with the same prize money or more than the other majors,” she said. “I don’t want it to just be another event.”

No less an eye-opener is her belief that she and her team of 9,000 technicians and assorted robots, will soon have the necessary data to cut the time it takes for a golfer to make the transition from beginner to card-carrying tour professional. Currently it ave...