When we launched Second Wind, we weren’t trying to create another newsletter.
We wanted to create something rare.
Golf has no shortage of coverage. Leaderboards refresh by the minute. Headlines multiply. Opinions arrive instantly.
But depth? Perspective? Reporting that lingers?
That’s harder to find.
Second Wind was built to give the game room to breathe — and to give serious readers something worth their full attention.
Twice each month, we publish a deeply reported story exploring the people, power, decisions and ideas shaping golf. These are not quick reads. They’re written to endure. They’re meant to be saved, discussed and returned to.
And the response has been unmistakable.
Readers are spending five, six, sometimes seven minutes inside each edition — an extraordinary commitment in today’s media landscape. We hear from club leaders, executives, tour insiders and thoughtful fans who tell us they set aside uninterrupted time for each issue.
That’s exactly what we hoped for.
What You’ll Find Inside Second Wind
Second Wind goes beyond the leaderboard.
We’ve examined:
- Rory McIlroy’s search for purpose after completing the career Grand Slam
- Peter Dawson’s quiet but profound influence on the modern game
- The rise and fall of Nike Golf’s equipment ambitions
- Charley Hull’s singular presence in women’s golf
These are stories about legacy. Leadership. Business. Character. And the future of the game.
They’re reported carefully. Written deliberately. Edited with care.
And they’re delivered directly to your inbox — no noise, no clutter, no algorithm.
Read a Few Stories First
We believe the work should speak for itself.
Here are a few complimentary pieces to give you a sense of what Second Wind offers:
- Rory McIlroy’s Back Nine A portrait of a champion entering a new phase of his career. Read the article
- The Other Peter Dawson A deeply human look at one of golf’s most influential administrators. Read the article
- A Bridge Too Far Inside Nike Golf’s ambitious — and ultimately unsuccessful — equipment push. Read the article
(These articles are available outside the paywall.)
Who Second Wind Is For
Second Wind is not designed to be mass.
- It’s for readers who care about golf beyond the leaderboard.
- For those who appreciate context, reporting and long-form storytelling.
- For people who want to understand not just what happened — but why it matters.
If that sounds like you, we’d be honored to have you with us.
Subscription Details
Second Wind is published twice monthly.
An annual subscription is $95 per year and includes:
- Every new edition delivered by email
- Full access to the Second Wind archive
- Journalism that treats the game with seriousness and respect.
Final Word
The name Second Wind carries two meanings — and we want to be honest about both.
The first is the one that arrives naturally. In golf and in life, there are moments when you find renewed energy, renewed clarity, renewed purpose. We believe golf journalism deserves that, too.
The second is a tribute — offered with genuine humility.
Herbert Warren Wind wrote about golf for The New Yorker for half a century. He coined the phrase “Amen Corner.” He co-wrote Ben Hogan’s Five Lessons, still among the game’s most enduring books. David Remnick, his editor, described his writing as “spare, measured, and sure, like the man.” Among those who care about the game and the written word, there is no more revered name in the craft.
His surname is Wind.
We did not arrive at that coincidence casually. We are not claiming his legacy or comparing ourselves to his standard. We are simply saying: this is the tradition we aspire to.
The depth. The patience. The belief that a story about golf can be made with the same care as the game itself is played.
Our colleague John Hopkins, who knew Herb personally and whose own career was shaped by reading him, wrote about what his work means to us — and why we chose this name. “Why Call It ‘Second Wind’?”
Thank you for reading,
Jim Nugent, Publisher, Global Golf Post