Brian Rolapp has been named CEO of the PGA Tour. Tracy Wilcox, PGA Tour
In hiring Brian Rolapp to oversee the continuing evolution of the PGA Tour as its chief executive officer, the tour has taken the bold step of going outside its orbit to find its new leader who will be charged with navigating professional golf’s changing landscape.
If the PGA Tour previously operated on a business-as-usual model, that changed with the arrival of LIV Golf and the change is ongoing both internally and on the public-facing side.
By bringing in the well-respected Rolapp and setting in motion commissioner Jay Monahan’s gradual exit, the tour has demonstrated its intention to pursue new opportunities while building on its current momentum.
It is not just about putting together a schedule of tournaments and relying on the competition to carry everything. That remains the essence of the PGA Tour but how the brand is presented, how it is consumed and how it grows will fundamentally guide Rolapp in his new position as CEO of both the PGA Tour and PGA Tour E...