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High-Tech Connection

World Wide Technology, PGA Tour Event Create Solid Coupling

World Wide Technology committed to being title sponsor for the PGA Tour’s championship at Mayakoba starting in 2021 through 2027. The arrangement, by...

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Off-Course Golf Cart Business Gains Traction

In many areas of the United States, off-course carts – dubbed personal transportation vehicles (PTVs) by manufacturers – have transcended into a common...

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Charlotte CC’s Williamson Makes It Look Easy

For Eric Williamson, director of golf at Charlotte Country Club, the game and the life are woven together, combining to lead him to...

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Minor Decline in September U.S. Rounds Played Still Outpaces Golf Playable Hours

September 2022 U.S. golf rounds played were down 1.7 percent vs. September 2021 according to the monthly report from Golf Datatech. This follows...

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Santa Rosa Golf & Beach Club A Blueprint For Redesign Success

Santa Rosa Golf & Beach Club in Florida's Panhandle may be in the middle of nowhere, but there's a civilization of good golf...

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Golf+, High-Profile Athletes Bet Big On Virtual Reality Golf

Some of the most notable names in golf, sports and technology are investing in Golf+, a virtual reality experience that aims to revolutionize...

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Barney Adams Reflects On Tight Lies, Modern Game

Now 83 years old, Barney Adams will forever be known as the creator of the Tight Lies fairway wood. In our latest rendition...

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Player2 Builds On A Golf Maxim

Most companies have a good story about how they were founded, and the one about how the apparel maker Player2 came to be...

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Unlocked

Post-Pandemic Golf Industry Looks To Stay The Course

After not just surviving but thriving during the COVID-19 outbreak in 2020 and 2021, golf-industry leaders are hopeful that business will stay the...

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New Adidas Line Makes More Than One Statement

After working 22 months on the design and launch of its new line of outerwear, Adidas executives are pleased with the results. Our...

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Make Golf, Not War

FlightScope Tracking Systems Started In Defense Industry

Strange as it may seem for a business best known for its presence in golf and the hyper-accurate ball tracking systems it makes,...

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Amidst Record Growth, GolfTec Acquires SkyTrak

Last month, GolfTec announced that it has acquired SkyTrak, a leading consumer launch monitor and simulator brand that bills its product as a...

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