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Here today, gone tomorrow

Equipment makers tussle with tariff uncertainty

A growing trade war with China, along with uncertainty over what will happen with on-again, off-again tariffs, has the golf manufacturing and marketing...

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Is the party over?

Tariffs fuel speculation over a golf economy decline

Since the end of the COVID-19 pandemic, the golf industry has been enjoying an economic boom. But uncertainty caused by tariffs and economic...

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Unlocked

Homegrown heritage

Field Day apparel combines throwback vibe with small-town influence

In a time when the latest fads are crowding pro shop shelves, Patrick Keegan and Field Day apparel are combining new technology with...

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Priced in

AJGA lowers fees to increase player accessibility

The AJGA, knowing costs can be prohibitive to its mission of growth and development of young golfers, has rolled back its membership, tournament...

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A grip on the future

Strong heritage underlies Golf Pride’s evolution

With its 76-year history as the leader in providing new grips to golfers of all skill levels, Golf Pride remains as focused on...

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The coaching difference

Invited’s David Pillsbury champions member-retention key

Invited is the largest owner and operator of private clubs and golf courses in North America, so who better than CEO David Pillsbury...

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Smooth operator

Cavner a steady hand in evolving tournament business

As CEO of Florida-based Pro Links Sports, Hollis Cavner and his group have found the potential challenge of a fractured game to be...

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Challenging the ‘Big Four’

Which equipment brands stand to join the elite?

For more than 25 years, four manufacturers have dominated the golf equipment landscape. Which brands might have what it takes to join them...

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Fitting fascination

Club Champion has grown into custom giant

With 145 studios worldwide, highly-trained fitters and an inventory of thousands of club heads and shafts, Club Champion has become a giant in...

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All Carry

Venture enables fans to sponsor up-and-coming pros

Donnie Dotson is troubled that promising professional golf careers often get cut short, simply because the players didn't have the financial means to...

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Coming full circle

John Ashworth returns to the brand he made famous

Nearly forty years after founding what would become one of the most successful golf apparel brands of all time, John Ashworth has returned...

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Handicap home run

USGA/AGA Community program benefits state associations

Since 2021, a joint strategy between the USGA and state golf associations (AGAs) has not only increased the number of golfers with a...

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