There are many ways to activate a brand at a golf event. One way companies do it is by setting up tables or tents on site that display their product. Not B. Draddy. For the past three years, the premium golf and lifestyle apparel brand has sent the Draddy Camper up and down the East Coast to club events such as member-guests and corporate outings to provide an unforgettable wholesale gifting experience. The camper not only contains B. Draddy products, but offers activities such as cornhole and ping pong as well as a coffee station. “At B. Draddy, we’re always looking for ways to make the tournament experience more memorable,” said Matt McFarlane, senior vice president of sales and co-head of the Americas at Summit Golf Brands, B. Draddy’s parent company. “The camper allows us to combine elevated merchandising with a relaxed social setting, giving participants a unique way to interact with the brand during their event.” The first time B. Draddy used the camper concept was in early 2023 for a media day at the new Cabot Citrus Farms reso...