There is perhaps no event that represents the history and tradition of golf as well as the Masters, one of the men’s four major championships and the only one held each year in the same location: Augusta National Golf Club in Georgia.
Though this PGA Tour stop, whose winner gets to wear the coveted green jacket, is a men’s event, Golftini founder Susan Hess created a women’s apparel capsule to celebrate the 2024 tournament, which will be played April 11-14.
Golftini’s mini-collection has a bit of everything: from a timeless navy sweater, to Masters-inspired prints, a Masters-edition dress and a range of accessories. Pieces are available now in golf shops across America as well as on www.golftiniwear.com, and will be through the spring.
Hess comes by her love for the golf season’s first major naturally. Not only was she born in Augusta, but her father is a longtime patron at Augusta National.
“It’s a place where traditions are everything,” said Hess, whose brand turns 20 this year. “I have been going to the event most of my life, and it’s where my love for golf originated.”
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Some specific styles included in the capsule are the Masters Pull-On Skort ($116), a pretty green, navy, and white design available in two lengths; Be Well Side Pleat Skort ($125), a navy and white pleated model with white detailed grosgrain trim down the side; Navy Button Polo Sweater ($140), Golftini’s newest sweater featuring a button placket design and the brand’s best-selling sweater fabric; and Tini Time Sport Dress (Masters edition, $180), which enhances the popular new white sport dress with green and navy trim added to the bottom. Also available in the mini-collection are short-sleeve and sleeveless polos, stretch ankle pants, crossbody bags, hats and visors.
“Capsules are perfect for our brand,” said Hess, whose company also released a Breast Cancer Awareness capsule in October 2023. “We have two main collections – in January and June – so they’re also timely and fun, as our customers get something new when they don’t expect it.”